In this visual the shot seems to be in a alley or gutter.
The crowd that is being targeted most likely will be a urban
African American crowd.
Since bishop is holding a gun on the front of the poster. I
think the visual would be for a more hostile audience.
Ernest R Dickerson is the director and writer. Juice is
about 4 inner-city teens who get caught up in the pursuit of power and
happiness which they refer as ‘the juice’.
When you look at the visual you can tell that everyone on
the picture looks as if they have something to prove.
I agree that the poster gives off a feel of four young teens
who is in the pursuit of power.
On the front of the cover it says, Power, respect, Juice how
far will you go to get it? It makes a point that the characters on the poster
are trying to get power and respect. I
think they did a good job at justifying the image.
The visual is making
an argument because bishop is in the front holding a gun while the others stand
in the back like he is in control.
The poster is convincing on the message that the director
wanted.
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