First off in the image you have the ocean, the beach, part
of a palm tree, a horse, a man, and Old Spice Body Wash with diamonds coming
out of it.
Well the man is holding the Old Spice very close to him
showing that he uses it and supports it or maybe that there is a correlation
between the body wash and what he is or represents.
All of the images in this ad are life sized or as far as I can
tell they are nothing is really made bigger to make it stand out more.
In this ad they used the background and the man and the
horse all to portray one simple message, perfection. And how you can possibly obtain it through
this product,
There really is not a whole lot of empty space, there is the
background of the beach near the edge of the ocean but that’s really all that
could be possibly considered “empty”.
Everything in this image promotes perfection so they do not have any
extra or empty space.
They use a very light atmosphere in this ad, a sunny day
with a few clouds to show the perfect day and once again highlight perfection.
There is a man front and center of the ad……yup he is there.
And the way he is positioned in this ad just his posture and
facial expression show that he is perfect and he is encouraging you to be like
him.
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